If you ever played baseball, you probably know that when you went into a slump, a ton of people were eager to help you. When you’ve had 1 hit in your last 25 at-bats, everybody has a solution: your teammates, your coach, your wife. Your head is pulling out. Your stance is all wrong. Your bat is too heavy. Everybody has identified the problem. Unfortunately, they all see different problems.

Reality: you can do a lot more damage and prolong your slump by taking too much advice. Listening to everyone’s suggestions can really clog your mind.

It’s the same with marketing. Your brain can get in the way of creating and converting prospects. If the brain is trying to process too much information, the message it finally sends to your body is slowed. Like baseball, marketing is about timing and quick reactions. You want that message from the brain to your body to occur instantly. The point is, when you’re not getting the marketing results you think you should, you can fall in a deeper hole by taking in too much advice. Don’t create an information overload.

Hey, the truth is, everyone has ups and downs. You have to know that in marketing, you’ll always have a high degree of failure. In direct mail marketing, if you convert 2% of the letters you send out, you will probably be spectacularly profitable. And the difference between success and failure with any single prospect may be razor-thin – just one word here or there.

So the real key to success is trying enough approaches and gaining enough experience to know what works, and then to stick with what you know works, even when you’re not getting the results you’d like. Your brain can do wonderful things if you let it and convince it to.

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