Using an Ad Agency could be one of the smartest things you could do to help ensure your business doesn’t fail. It is well known that 80% of all businesses fail within the first 5 years. How many of those millions of heartbroken owners could have been part of the 20% only if they would have not been a “know it all” and asked the experts for help in areas they didn’t have an idea in.

Throughout the years of running an Ad Agency, we have never had a client spend more money with us than if they would have done it alone. In a majority of cases, they actually have saved thousands of dollars with us. This is for a few reasons. One is the enormous buying power good Ad Agencies have. We can buy in bulk and pass the savings to all of our clients. Ad Agencies also have more negotiating power. Going into a buying process with 5-10 clients at one time can give us a huge advantage in negotiating power.

One thing that new and existing business owners fail to do is create an actual advertising marketing plan for the year. This can be done at any time during the year and not just January first. Create a plan for the next 12 months based on your target audience and your budget. We never come to a client and tell them how much they should spend for the year. We take your budget and create a plan for you, at a price you can afford. We handle over $38 million in advertising dollars every year, but we service the $5000 startup or the $100k budgets. Any and all are welcome to participate in our programs.

I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.

It was extremely hard to read, so hard in fact that I threw it away.

Several days later I received a postcard with 32 words on it telling me that I could get complete information on unrestricted long distance telephone service for 5.5 cents a minute with no additional monthly fee by calling the 800 number on the card.

I did call. I got the information, had my questions answered and ordered my long distance service changed.
The company who offered me the long distance service was using a time tested 2 step selling process:

Step 1. Generate a lead – Get me to call their 800 number.

Step 2. Provide the requested information – Provided to me on the phone by one of their sales representatives, who was able to answer my questions and make me feel confident that I could save quite a bit of money on my long distance bill and that the service would be as good or better.

What’s So Good About 2 Steps?

It is much easier to create interest (a lead) than it is to get a person through an entire buying process (a sale).

You aren’t getting the prospect or existing customer to part with any money just yet.

You can use postcards to inexpensively promote to your target prospects and customers and generate leads (inquiries about your products and services) to then be followed up on and converted to sales.

This 2 step process also helps you to create a list of people who were interested enough in what you offered to contact you.

You can then recontact the one’s who you didn’t complete a sale with when they first inquired, preferably until they do buy from you.

IMPORTANT: Be sure to get the information you will need to recontact the people who responded to your postcard offering.

Repetitive follow-ups with the people who contacted you will result in increased sales. Make it a company policy to follow up with those people who contacted you about your products and services.

The Most Effective Use of Postcards:

The purpose of your postcard’s message is to generate a sufficient level of interest in the mind of your prospect to get him/her to contact you to ask you about your offer.

You are generating interest, not collecting their money (not yet anyway). That is what the 2 step marketing process is about. Generating interested prospects and customers who contact you for more information.

Your message needs 3 parts to be most effective:

1. A clear statement of the biggest benefit of your product or service (in the long distance example, it was cost savings).

2. A good reason for them to contact you NOW.

3. A simple, easy way for them to respond (an 800 number for example).

Your message should be short and to the point. Short messages on postcards produce more leads than long ones.

For example:

Call 800-555-1212 for Your Copy of Our Free Report:

What 99% of Business Owners Don’t Know and Will Never Find Out About Using Postcards to Explode Their Profits

Offer ends 5-5-01 (Print a date 3 weeks from your mailing date to create some urgency)

Lots of people will respond to find out what they might not know. Don’t forget, they responded, which is least some interest in the information you have created a curiosity about.

This method works and is sure to produce a large number of inquiries if sent to your proper market.

This 2 Step Marketing Process Works.

Use the tips you have read here to create your next postcard’s message and see what happens.

You will generate a bunch of leads from people who are truly interested in your products and services.

2. Turn your ad into an article. It could be a story, or how-to article. This will lead them into your ad without them knowing it’s an ad. They’ll already be interested when they get to your sales pitch.

3. Make sure you show your reader that they are getting a bargain. Tell them the usual price you sell your product for is $99. Then tell them if they order today they can buy it for $69.95.

4. Direct your ad headline to your target audience. Your readers will feel important and belong to a select group of people who buy your product. For example; “Attention! Accountants, Discover A New Way To Increase Your Client Base!”

5. Tell your reader how fast they can receive your product or service in your ad. Their buying decision may be based on how fast they can receive your product. They may need it by a certain deadline.

6. Use bullets to highlight your product or services benefits. Benefits are the key to selling anything, make them standout in your ad. You can use dots, dashes, or circles to highlight them.

7. Give a money back guarantee that surpasses a normal one. Instead of the normal timed guarantee, give them extra back. Tell them they can keep the free bonus or give them double their money back.

8. Tell your reader they’ll receive surprise bonuses. This’ll raise your reader’s curiosity and make them want to buy so they can find out what the surprise bonuses are.

9. Let your reader know this specific package will not be offered again. You must create urgency so people buy now. You may always sell the same product but not with the same bonuses or price.

10. Give them a couple tips in your ad that will help them with their problem. This will give your business credibility and gain your readers trust to buy your products or services.

1. Take the Mystery Away

The first and perhaps most important management strategy is to insure that all students understand how attention works and identify their particular profiles of attention strengths and weaknesses. Then, students should be taught attention management strategies.

2. Understand Consistent Inconsistency

Teachers and parents should understand that the inconsistency of children with attention problems is not evidence of a poor attitude or lack of motivation. It is a part of their biologically based attention dysfunction, and is beyond their easy control.

3. Explore the Option of Medication

For many children and adolescents, medication can be helpful in dealing with attentional difficulties. Medication can improve mental alertness and the intensity and duration of concentration. In addition, it may diminish impulsivity and hyperactivity. The student and his parents may wish to explore this option with his physician.

4. Allow for Movement and Breaks

It is helpful for students who have problems with inconsistent alertness and mental effort to be provided with opportunities to move around. For example, at school, teachers could ask the student to erase the board, collect papers or take a message to the office. At home, parents and/or the student could schedule regular breaks and change work sites. That is, the student could work several minutes at the kitchen table and several minutes on the living room floor. Each time the location is changed, the student may experience a burst of mental energy. Additionally, students may need to be doing something with their hands while seated. They may doodle, roll a piece of clay or perform some other manual tasks that enhance their alertness and arousal.

5. Vary Instructional Strategies

Teachers should use a variety of instructional strategies and these should be changed approximately every 15 to 20 minutes. For example, they could deliver information for 15 minutes via lecture. This strategy could be followed by small group work or cooperative learning for 20 minutes. Next, students could engage in individual seatwork or watch a video.

6. Use Signals

The teacher and parents should have a private way of signaling students when they are tuned out. For example, a gentle tap on the shoulder may be effective. Also, the student’s teachers and parents may need to signal him when something important is about to be stated. Looking right at him, his teacher or parent could say, “Now listen very carefully. I am about to give you important instructions about tomorrow’s test.”

7. Leverage Interests

Attention is enhanced when interest is heightened. Thus, students should be encouraged to read, write and talk about subjects in which they are interested. Additionally, students’ attention is enhanced when information is personally relevant to them. For example, if students need to learn a chronological timetable, the teacher could begin with having the students develop a chronological timetable of the important events in their own lives.

8. Minimize Noise & Other Distractions

Students who are easily distracted should benefit from a structured auditory environment. They may need preferential seating near the front of the classroom so that noise and distractions from other students are minimized.

9. Develop Previewing and Planning Skills

Teachers and parents can help students develop previewing and planning skills by requiring them to formulate plans for writing reports and completing projects. For example, when completing a book report, the students could submit plans for how they are going to accomplish this task. They will likely need specific instruction, followed by modeling, then guided practice, and finally feedback on performance. The concept of previewing should be explained to the students and they should be aware of the fact that the activities they are engaging in will help them develop previewing/ planning skills. It is helpful if they are first given practical examples of planning, such as planning for a party.

10. Use Behavior Modification and Self-Assessment

The use of behavior modification and self-assessment strategies can be helpful in increasing desired behaviors (e.g., task completion) and/or decreasing behavior problems (e.g., impulsive blurting out during class). The specific behaviors that need to be changed should be identified (e.g., completes reading classwork; raises hand before answering questions; brushes teeth before going to bed; puts dirty clothes in laundry). The specific consequences for behavior change should also be identified. The consequence for positive behaviors must be more rewarding to the student than failure to complete the positive behavior. For example, if the child is allowed to stay up an extra 15 minutes in the evenings, this behavior must be more rewarding than leaving his/her dirty clothes on the bathroom floor. Additionally, performance of the targeted behavior must be the only way that the student is able to obtain the reward. In the previous example, the child is only able to stay up the extra 15 minutes at night if he puts his dirty laundry in the designated place. School-home notes can be used to communicate back and forth between home and school. In both settings, charts and graphs can be used to monitor progress toward the goal. Students should be encouraged to assess their own behavior in addition to being assessed by the adult. They could be given an additional reward for accurate self-assessment.

11. Discourage Frenetic Work Patterns

To help students refrain from rushing through their work, teachers and parents could avoid making statements such as, “You can go out to recess as soon as you finish your assignment” or “You can watch television when you finish your homework.” Offers such as these may inadvertently encourage students to work too quickly and carelessly.

12. Get Organized

A notebook with three sections labeled “Work to be Completed,” “Work Completed” and “Work to be Saved” may be used to help students organize their assignments. Color-coding notebooks for different subjects may also be helpful for organizing work.

13. Use Daily Planners

A student should use a structured daily planner to help him organize his assignments and activities. A planner that is broken down by subject within the day and has sufficient room to write all the information he needs would be preferred. ELAN Publishing offers a number of good student organizers. Alternately, he may benefit from using a personal digital assistant (PDA).

14. Set Up a Home Office

At home, parents should guide their child/adolescent with setting up his/her own well-organized “office.” Parents should schedule a weekly time that their child/adolescent will dedicate to straightening up the office and making sure all office supplies are well-stocked (e.g., post-its, pencils, pens, highlighters, paper, paper clips, stapler). The student should find his/her best time(s) for studying (his/her most alert times of day), and post these times as his/her “Office Hours.” The student should also experiment with different kinds of background noise levels that work best for him/her when doing homework of studying. Some children/adolescents actually concentrate better in a noisy environment or while listening to music while others may need to use ear plugs.

15. Allow Time to Wind Down

Many students with attention problems have trouble falling asleep at night. It is helpful for them to have an established routine for going to bed at night. For example, they could read a book or have a book read to them. They can engage in stretching exercises before getting in bed. They could drink a glass of milk or hot chocolate prior to going to bed. They might also listen to quiet, easy music while falling asleep. “White noise,” such as a fan, may also be helpful in facilitating sleep.